What You Need To Know Before You Fill Out An Online Questionnaire
Posted by Catherine Morgan on June 1, 2009
How private do you think your personal medical information is? You may be surprised (or angry) to find out the truth.
Could you be unknowingly giving away your private information to unscrupulous marketers? Well, if you’re one of the 27 million people that have taken an online questionnaire to determine your real age, that may be exactly what has already happened.
While few people would fill out a detailed questionnaire about their health and hand it over to a drug company looking for suggestions for new medications, that is essentially what RealAge is doing.
RealAge allows drug companies to send e-mail messages based on those test results. It acts as a clearinghouse for drug companies, including Pfizer, Novartis and GlaxoSmithKline, allowing them to use almost any combination of answers from the test to find people to market to, including whether someone is taking antidepressants, how sexually active they are and even if their marriage is happy.
From The Great Fitness Experiment — Is Your Real Age Accurate?
At first I will admit I was thrilled with my results. See? That healthy living obsession is paying off in the form of high-kicking organs and a mind that could battle wits against a Sicillian and win (although not in a land war in Asia.) But then the doubt started to creep in. I fussed around with my results and discovered something interesting: the test puts an immense, some might say disproportionate, emphasis on certain supplements. Especially confusing to me was the pro vitamin E stance, considering all the recent research about its harmful effects. A supplement that reportedly causes a 15% increase in early death actually added years to my life according to the quiz. Are they just operating off of old research? After all, Vitamin E used to be the wonder supplement before Vitamin D threw it off the bridge with cement shoes. Or, is something more nefarious going on?
. . .
In addition, The Real Age test, backed by Oprah’s Dr. Mehmet Oz, has branched out into a full online community with mailing lists, chat rooms and even recipes. Boasting a membership of over 27 million, they’ve got a lot of eyeballs. So not only is the test assigning an arbitrary number based on dubious health principles but they’re also creating one of the largest online drug marketing databases in the world.
This is from Cranky Fitness — Find Your “Real” Real Age…
Have you taken the “Real Age” test? It’s that site where you sign up and answer a bunch of family history and lifestyle questions. Then the site figures your health risks and tells you how old you “really” are.
Twenty seven million people have taken it so far. And it’s energetically pushed by Oprah’s pal, Dr. Mehmet Oz.
Jodie Andrefski wrote Those Fun Online Quizzes May Be More Than You Bargained For…
Then, you have sites like RealAge. Oh, this one is nifty. This one is popular for telling you what your biological age is based on your answers to a detailed quiz about health habits and family history. Are you depressed? How often do you have sex? Now, the answers to these rather personal questions aren’t just to figure out your “Real Age” by the way. Ahhhh….no. Your information is then used to market you based on your answers. Depressed? Having problems in that area and Viagra is starting to look good? Well, let us (RealAge) help. We will allow partners to sponsor messages that we will then send to you. Aren’t we ever so helpful? *cough, cough*
“These [types of sites] are data-mining havens where users willingly opt in from the very beginning,” says Ryan Jacobson, an attorney and co-chairman of the Entertainment Media and Privacy Law Group at the law firm SmithAmundsen in Chicago. “I’m afraid that the average user fails to recognize or take the time to understand what privacy rights he or she is actually giving up by responding.”
What do you think about the way this RealAge site is using our basic desire to stay young and healthy, just to turn around and sell us out to pharmaceutical companies? Is it dishonest? Or a shrude business plan? Have you taken the questionair? Is so…How does it make you feel knowing your personal information is being used to send you pharmaceutical spam? Let us know in comments.